THE FIRST
CUSTOMER CLUB
Inside the guide

Find your first
10 potential
customers.

Have a software idea? Find 10 real people to talk to before you build it.

A practical guide and five AI prompts to work out who to ask, check your research and write a message they can answer.

THE FIRST CUSTOMER CLUB

Find your first
10 potential
customers.

With AI. And a little human judgement.

Start with a person.
And the work they do.

I want to talk to project managers
at small web design agencies
who handle client feedback.

Specific enough to find.
Still an assumption to test.

A made-up example from the guide.

RESEARCH → REACH OUT → LISTEN01 / 03

A little look inside. Pick a step.

Less guessing.
More useful conversations.

You don't need a perfect customer profile.
You need a starting point you can check.

  1. 01

    Find the right people

    Turn a broad idea into a specific role, business and task. Use AI to find potential customers with real sources.

  2. 02

    Check before you reach out

    Look at why each person fits. Keep what you know separate from what you're assuming.

  3. 03

    Ask about what actually happened

    Draft an honest message. Ask about their last project, then let their answers shape your next question.

“Go talk to customers.”
Okay. But who?

That's where this guide starts. I'm building the First Customer Club for people working towards their first customer with an AI or software business.

Finding 10 people doesn't prove demand. It gives you somewhere useful to begin.

Start with the guide